Project Goals:
- Develop a user-friendly and responsive website showcasing Hey Duke’s car rental services.
- Implement effective SEO strategies to increase organic website traffic and brand visibility.
- Launch targeted PPC campaigns to drive qualified leads and conversions (car rentals).
Website Development:
- Platform: WordPress
- Features:
- Homepage with hero banner showcasing Hey Duke’s value proposition and popular car rentals.
- Comprehensive car listing page with search filters by car type, features, and price.
- Detailed car pages with high-quality images, specifications, and rental rates.
- User-friendly booking system with clear instructions and secure payment gateway integration.
- Locations page highlighting Hey Duke’s rental locations and contact information.
- About Us page outlining Hey Duke’s company story, mission, and commitment to customer satisfaction.
- FAQ page addressing common car rental questions and concerns.
- Responsive design for optimal viewing across all devices (desktop, mobile, tablet).
- Content Creation:
- Engaging website copy promoting Hey Duke’s car rental services and highlighting their competitive advantages.
- Optimized meta descriptions and title tags for improved search engine ranking.
- High-quality images and videos showcasing the car fleet and rental experience.
SEO (Search Engine Optimization):
- Keyword Research: Identifying relevant keywords with high search volume and low competition.
- On-Page Optimization: Optimizing website content, title tags, meta descriptions, and image alt tags for target keywords.
- Technical SEO: Ensuring website speed, mobile-friendliness, and crawlability for search engines.
- Backlink Building: Creating a high-quality backlink profile through strategic link-building activities.
- Analytics & Reporting: Tracking website traffic, keyword rankings, and conversion rates to monitor SEO performance.
PPC (Pay-Per-Click) Advertising:
- Campaign Development: Creating targeted PPC campaigns across relevant search engines and display networks.
- Ad Group Creation: Developing compelling ad copy with strong calls to action.
- Keyword Targeting: Choosing relevant keywords with high conversion intent.
- Landing Page Optimization: Optimizing landing pages for conversions (car rentals).
- Campaign Management & Optimization: Monitoring campaign performance, adjusting bids, and optimizing campaigns for maximum return on investment (ROI).
Deliverables:
- Fully functional and responsive Hey Duke Car Rental website.
- Optimized website content for improved search engine ranking.
- Implemented SEO strategy to increase organic traffic.
- Launched targeted PPC campaigns to drive qualified leads.
- Regular reports on website traffic, SEO performance, and PPC campaign results.
Success Metrics:
- Increase in website traffic from organic and paid sources.
- Improved website ranking for targeted keywords.
- Increase in qualified leads generated through the website.
- Increase in website conversions (car rentals).
Portfolio Presentation:
- Include high-quality screenshots of the Hey Duke Car Rental website.
- Showcase key SEO and PPC strategies implemented.
- Provide data and analytics highlighting the project’s success in driving traffic, leads, and conversions.
- Include a client testimonial (if possible) expressing their satisfaction with your work.
By using this project outline, you can effectively showcase your accomplishments for Gloria9 and add an impressive portfolio piece demonstrating your expertise in website development, SEO, and PPC.
